Audience and Social Media Strategy

Even the best stories mean nothing if people aren’t resonating with them.

Although I love writing, my ultimate goal is to work in a role where I can ensure news reaches its audience where they are, instead of forcing them to come to us.

The Daily Tar Heel

This academic year, I began my role as The Daily Tar Heel’s inaugural Community Engagement Managing Editor. Along with working with the rest of the management and editing team to produce high-quality daily news and weekly print copies, I specialize in…

  • Editing and sending daily newsletters to our 61,000+ subscribers, along with weekly desk-specific newsletters to their respective segments.

  • Brainstorming in-person and online engagement strategies with editors

  • Overseeing The DTH’s LinkedIn

  • Implementing newsroom “workshops” to teach staffers about journalism, sometimes featuring guest speakers

Individual message open rates for a week of newsletters
Overall newsletter performance for the first month of classes
A LinkedIn post commemorating our annual Football Preview special edition

The Southern Environmental Law Center

During my summer 2025 internship with the Southern Environmental Law Center, I focused primarily on media research and social copy. The experience taught me so much about using social media as a tool to share resources and information with a broader public audience. Throughout the summer, I…

  • Drafted posts for LinkedIn, Instagram, Facebook and X

  • Contributed to SELCs follower growth and overall interactions

  • Created visual graphics to accompany to accompany text

  • Conducted media research analyzing SELCs impact across online spaces

  • Presented to attorneys about the changing role technology for nonprofit organizations like SELC

An example of a LinkedIn post I made resharing the work of SELCs partner organizations and a mention of us in the media.
A Facebook post I created about a newsfeed regarding Santee Cooper power lines.
I planned out the graphic and wrote the caption for this Instagram post, which performed considerably well with excellent engagement.

UNC Chapel Hill Pakistan Society

UNC Pakistan Society is a registered student organization for Pakistani Tar Heels to find community and stay close to their culture while at college. I’ve spent the last two years as the boards’ Creative Chair (formerly the Social Media and Design Chair). In that time, I have…

  • Boosted online engagement with increased shares, an influx of subscribers, and over 100k visitors during our busiest month

  • Used social media platforms to advertise our annual fundraiser, Mehndi Ki Raat, eventually selling out of tickets

  • Posted consistent creative recaps of events, projects and social hours for members to share with their friends and family

An Instagram post I made recapping our first event of Fall 2024 in a unique, eye-catching way for members to share.
An TikTok I made for Thanksgiving (featuring the "My name is ___ and I brought ___" trend) that garnered 40k+ views, significantly more than any other post.
Our Instagram statistics during September 2024.